Through logo hits, a new website, and art-directed photo campaigns, we distilled MAST’s spirit into visuals that speak with quiet confidence, capturing the lived-in essence and storied history of the community.

We designed the exhibition layout, video edit, video configuration and soundtrack. By amplifying close-ups of Hercules Segers’ landscape etchings and pairing them with Ernst Reijseger’s evocative score, we designed a shifting, scroll-like visual narrative that redefines the art of storytelling.

We designed a typographic system that behaves like a living organism: shifting, mutating, and resisting stasis. The website and printed materials mirror this ethos, allowing for continual evolution. In a world of unstable paradigms, the only viable aesthetic strategy is one of adaptation.

We took cues from the building’s intricate details, pairing them with archival imagery to craft a brochure that feels like a rare artifact. Part real estate listing, part design object. The result? A publication that resists nostalgia, instead operating as a material document where archival imagery and contemporary design thinking intersect to produce a study in continuity and change.

From The Dutch to The Breslin, our work helped define an era of dining in New York City, setting visual and experiential standards that shaped the industry. These identities weren’t just aesthetics.. they established a sense of place, storytelling, and lasting cultural resonance.

A large-scale screen-printed pattern designed for the exterior of Harry Winston’s flagship boutique in Shanghai. The design references verre églomisé, expanding an intimate, gilded technique into an 11,000-square-foot façade. A study in scale, material translation, and surface as a site of meaning.

Our campaign examines LA as a site of transformation. Minimalist gradients and mirrored performers capture the interplay of art, commerce, and reinvention: holding space for both mythology and critique. A campaign that doesn’t just represent the fair, but questions its place within the city’s shifting cultural landscape.

We reimagined the slash ( / ) typically a mark of division as a connective tissue, a structural element that embodies IDA’s role in bridging perspectives. The identity and website function as an adaptable framework, capable of holding multiplicity without dilution.

Our response was to deveop a visual identity that captures the essence of Upstate Curious. Bold yet refined, rooted yet expansive. The interplay of the “U” and “C” forms a mark that is both emblematic and open-ended, much like the brokerage itself: a conduit for discovery, deep local knowledge, and an ever-evolving community. This is not just about buying and selling property; it’s about shaping the cultural landscape of the Hudson Valley.

An animation that distills the luminosity, precision, and tactility of Tiffany & Co. into motion.. where heritage and innovation converge in a sequence as refined as the objects it represents.

Rather than reducing Artemis Baltoyanni to a singular role, the identity holds space for the full spectrum of her practice: curator, gallerist, strategist. A framework designed for evolution, just like her work. A visual system that accommodates both expertise and experimentation, allowing Baltoyanni’s work to move seamlessly between roles. The result is an identity that operates with the same adaptability as the career it represents.