Upstate Curious

For Upstate Curious, a platform celebrating art, architecture, and culture in the Hudson Valley and upstate New York, we developed an identity rooted in place and editorial character.

Date
Jan 1, 2023
Services

Visual Identity

Exhibition & Print

Project Description

Upstate Curious required an identity that could hold both the intimacy of regional culture and the ambition of serious cultural publishing. The platform covers art, design, architecture, and community across a landscape that has long attracted artists and writers.

Our work focused on developing a visual language and print approach that felt specific to the region without becoming nostalgic, grounding the platform's editorial voice in a consistent and considered design system.

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